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William Rast – Now at Target

Music and fashion mogul Justin Timberlake has added another entrepreneurial endeavor to his resume: William Rast for Target. The premium apparel line that Timberlake launched with childhood friend Trace Ayala in 2005, has now hit the racks at Target stores and Target.com for a limited time period.

Unlike most of Target’s partnerships, which have relatively little to offer for fashion-forward male, this one has just as much to offer the guys as it does the girls. Collection embodies “New American” and biker culture that drew much of its aesthetic from shared childhood experience of Timberlake and Ayala. The selections include stylish T-shirts, button-front shirts and hoodies for him; whereas skirts, faux-leather shorts, embellished loose-fitting tank tops and jeggings for her. In addition to this, there’s a range of five-pocket denim and outerwear pieces for both.

William Rast for Target: Girls

The chance to offer menswear was a major reason that limited-run collection has the end-of-the-year pole position. After the highly organized, sale-hungry holiday shoppers have shopped, the crowd roaming the aisles at Target are mostly hip teenagers and 20-ups. That crowd is definitely going to love this new collaborative collection from William Rast (also known as Justin Timberlake’s fashion label) to spend their gift cards this year.

William Rast for Target: Boys

This isn’t the first time Target has partnered with a high-end label to attract fashion-forward consumers with affordable prices. Target has previously joined forces with designers like Isaac Mizrahi, Zac Posen and Rodarte. You might have also checked out Material Girl Collection by Madonna and her daughter that was launched back in August. However, the William Rast collection is the first full line at Target offering products for both men and women.

The William Rast for Target collection is priced from $16.99 for a tank T-shirt to $199.99 for a fringed leather jacket. It’s slated to be sold in select Target stores and on the retailer’s website through 01/22/2011. And, don’t forget to use Target coupons to save big on your online orders. Have Fun!!

Shop William Rast Collection for Target.com! *
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Expires: Jan 31
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One Response to “William Rast – Now at Target”

  1. [...] out there, get ready to spruce up your wardrobe by stuffing it with designer pieces from William Rast for Target Collection. It is outcome of collaboration between Target and William [...]

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